Amazon said alcohol is now among tens of thousands of items available for Prime Now free two-hour delivery via an Alexa voice order. In what could be the highest, best use of voice recognition technology to a generation of digital natives, Amazon's digital assistant has added beer runs to its skills. Beginning Tuesday, Amazon Prime customers who have an Alexa-powered device, like the Echo speaker, can order beer, wine and spirits in Seattle, and beer and wine in Columbus and Cincinnati. Amazon will deliver the alcohol within two hours. Parents needn't worry: customers must show valid ID to receive the order.

In what could be the highest, best use of voice recognition technology to a generation of digital natives, Amazon's digital assistant has added beer runs to its skills. Beginning Tuesday, Amazon Prime customers who have an Alexa-powered device, like the Echo speaker, can order beer, wine and spirits in Seattle, and beer and wine in Columbus and Cincinnati. Parents needn't worry: customers must show valid ID to receive the order. The rollout is actually an extension of Amazon Now, which as of Tuesday is part of Alexa's skill set. It's available in the more than 30 cities that have the two-hour delivery service for Prime members.